One of the things I hear the most from my clients and in my DMs is a longing for a time “when J. Crew was good.”
I talked about this on IG stories a couple weeks ago and heard back from SO MANY of you that I wanted to dive deeper into this phenomenon. If you have no idea what I'm talking about, stick around, there will be a payoff for you too, I promise.
The TL;DR –
In the 2010s, J. Crew was the answer to dressing for work and play for millions of women. The clothes were well-made, well-priced and had classic but not boring designs. Nothing they sold could offend anyone. (For better or worse!) You could buy clothes for work, weekends, dates, travel and their bathing suits were top notch (that last part is still true). They made enough styles and colors that if you wore it head-to-toe, you wouldn't be matching the 4 other women in your office who did the same.
So, J. Crew going downhill in both quality and style, while maintaining prices, was a big shock if that was your go-to. I know. I've heard it from so many of you. It felt like you'd lost a life hack (to borrow a phrase from that time period). It was like an item on your to do list got unchecked.
But you know what?
J. Crew wasn't actually solving your style problem. “J. Crew” (even during its best era!) is not a style. No one store can full encapsulate any one person's personal style. Real style is about making it personal.* It takes many stores, flea markets, vintage shops, “borrowed” items from your cool aunt, etc to make your style feel like YOU.
So instead of finding a new store to dress in head-to-toe, let's take this opportunity to learn what your style really is.
As an example, there's a client I was having this conversation with recently. We described her style as Classic, Preppy with a Twist. For her, this means classic silhouettes in bright colors with unexpected details and combinations. Naturally, she was a die-hard old J. Crew fan and that's why she's been feeling lost in her style lately.
After we defined her style (in much more detail than what's above), we focused on shopping for her style rather than locking in a single retailer to be her new go-to. While we bought quite a few pieces from Tuckernuck and Boden, we also got basics at Everlane and some nicer pieces at Saks. We got handbags on resale sites and more casual weekend pieces at boutiques.
Is this more work than buying everything at one store? YES!
Does she get the most compliments of anyone in her office? YES!
Is she the best dressed in her friend group? YES!
Does having a style that helps her express her true self make her a better boss, mom, friend and wife? ALSO YES!
Defining a style that makes you look and feel like your best self isn't easy.
I'm sorry J. Crew made you feel that it might be. But when you think back to all those ponte pants, rhinestone tees and ruffley silk shells, did they ALL feel like you? You know they didn't.
Besides, if defining your personal style was easy, you would have done it already. You're smart, capable and get shit done!
So instead of continuing to languish in clothes that don't make you feel like you, let me help you with the style portion of your to do list. Just don't think I'm going to give you a list of stores to replace J.Crew – our work is going way deeper than that.
We'll partner to define your style by finding inspiration, talking through what makes you feel like yourself and I'll laser in on what that means for your style. There's a little bit of homework, but I swear it's FUN. More on my style discovery service here!
Once we understand your style, we'll be able to strategically shop for it instead of using shopping to figure out what you like. (That NEVER works!)
If you're reading this and there's a pile of clothes you tried on and didn't like nearby, you know you need my help.
If you long for the days of walking into your local J. Crew once a season and buying everything in sight, you need my help.
There's nothing more powerful than wearing clothes that feel like you. You deserve to feel that way, every day.
If you're ready to get started with style discovery, book a free consultation here.
*This is always the answer btw.